Don't believe the 'Apple invests in Twitter' hype
Apple is the only technology company that inspires its own fan fiction. No story spreads like wildfire on Twitter quite like stories about Twitter itself. And high-profile leaks to the press are almost always serving someone’s interest. This is important to remember when you read articles like “Apple Officials Said to Consider Stake in Twitter,” published in The New York Times last night and reliably circulated on social media and picked up (sometimes with a question mark) on blog after blog.