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marketing

How can pharma firms market their way back to growth?

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How can pharma firms market their way back to growth?

Knowledge@Wharton covers a recent book I helped author with a team from McKinsey, Google, and Wharton on the future of digital in pharma marketing. Learn more at http://www.pharma3d.com/

  • Date April 29, 2016
  • Tags advertising, health care, healthcare, marketing, pharma, pharmaceuticals, technology
  • Comments Leave a comment

In Canada, do-it-yourself becomes do-it-yourself-with-your-smartphone

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In Canada, do-it-yourself becomes do-it-yourself-with-your-smartphone

  • Date April 12, 2016
  • Tags digital, google, marketing, technology
  • Comments Leave a comment
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