Why the Windows 8 tablet doesn't change things
Adam Hartung rightly points out why the new tablet is not, by definition, going to be a game changer. It’s when, as Nir Eyal points out, you create something that people never used before and, afterwards, can’t live without.
The tablet can’t just be better than the tablet. It has to reinvent the tablet market. And adding a sweet case won’t do that.
Game changers meet newly emerging, unmet needs, in new ways.
People are usually happy enough, until they see the new product/solution and realize “hey, this helps me do something I couldn’t do before” or “this helps me solve my problem a lot better.” Game changers aren’t a simple improvement, they allow customers to do something radically different. And although at first they may well appear to not work too well, or appear too expensive, they meet needs so uniquely, and better, that they cause people to change their behavior.
